Art Direction
Each of our books is a mini brand exploration. Each has its own goals—editorial, sales, branding. Yet each needs to live within the parent brand of America’s Test Kitchen. I have and continue to guide the book photography program to support the specific goals of each project while maintaining a singular focused vision . As you scroll below, you’ll see how the images within a project feel united, but flow effortlessly from book to book, all living together harmoniously.
