americastestkitchen.com:
Product Design

Over three years on the digital team, I helped enhance UX across all ATK sites—designing and refining product features to better align with user needs and business goals.

Projects included:

• aligning global headers and footers across AKO, CCO, CIO
• optimizing membership join flows
• creating a newsletter subscription dashboard
• creating a direct conversion funnel to book purchasing from recipe collections
• improving tasting and testing charts
• supporting print ready recipe page versions
• exploring navigation between reviews articles and testing pages
• improving user experience across all recipe pages
• and many more