Mystery Tackle Box

I know nothing about fishing. That couldn’t stop me from casting my line out into the design waters of this fishing based monthly box service. (Terrible analogy, but I’m going with it.) I created the monthly mini magazines that were sent out with each box. Resourcing free stock images, illustrating, and compiling the articles into the mini books was a fun exercise in designing for an unfamiliar demographic. I even learned a thing or too about angling.