As a top-selling title year after year, the ATK TV Show Cookbook holds a loyal following. For the 25th anniversary edition, we aimed to elevate the package into something timeless, luxe, and built to endure.

Cover & Materials
The cover went through extensive concept development with full team collaboration. We ultimately embraced a minimalist top-centered logo lockup and focused on premium tactile finishes: debossed typography, an embossed linen-textured case, and a debossed photo frame. Added elements like a red satin ribbon and full-color endsheets featuring a gallery of styled food photography helped create one of our most elevated book packages to date.

Interior Layout
We expanded on our traditional two-column “running text” format to include full-page imagery and a larger trim size. Special sidebars throughout the book highlight cast members and behind-the-scenes stories—adding a personal, celebratory layer our audience loves.