As the follow-up to one of our all-time bestselling titles, Cooking for Two, this book needed to feel equally impactful—while standing on its own. The goal was to create a giftable, elevated package that felt fresh yet familiar.

Format & Packaging
A square trim size set this book apart, adding a distinct, giftable quality outside our standard formats. A picture window cover and embossed title added tactile sophistication and shelf appeal.

Interior Design
The interior is quietly modern, with lowercase recipe titles, generous white space, and highly textured photography. Picture window images create moments of visual focus while softening the density of baking content.

Photography & Scale
Miniaturized baked goods posed a unique challenge in conveying scale. We used thoughtful prop styling and subtle human interaction to communicate size without disrupting the visual tone.

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A Very Chinese Cookbook

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The America's Test Kitchen 25th Anniversary Cookbook