This project captures the dynamic relationship between Kevin Pang and his father, Jeffrey, brought together through their shared love of Chinese cuisine. While their history is complex, their bond is undeniable—and full of personality.

Design Direction
Kevin’s bold, outspoken energy shaped the visual direction. We embraced his larger-than-life presence with a design language that’s vibrant, playful, and expressive.

Color Palette
A bold red anchors the palette—symbolizing luck, joy, and prosperity in Chinese culture. The saturated colors, high-contrast layouts, and energetic typography mirror the intensity and warmth of their story.