This project began under another team member and transitioned to me early in development. The smooth handoff underscored the importance of strong design systems and clear documentation—key to continuity and collaboration.

Creative Challenge
The book features 30 distinct dinner parties, each conceived by a different author or recipe developer. Our design goal was to celebrate each contributor’s unique voice, highlighting the where, how, and why behind their gatherings—while maintaining a cohesive visual package.

Photography & Set Design
Initial concepts explored on-location shoots to capture each party’s distinct atmosphere. After a successful test shoot, we pivoted due to logistical constraints and recreated all 30 unique environments within our in-house studio. This required extensive set innovation, custom prop planning, and collaboration across teams—including enlisting colleagues as hand models—to bring each setting to life.

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Mostly Meatless